Audrey is director of giving with a non-profit foundation. Currently, the foundation's board is considering their strategy to counter cutbacks in government funding. One of their primary areas of planning involves expansion of their donor base.

Audrey uses business geographics to highlight neighbourhoods in the region that fit the profile of previous donors. Audrey's report identifies neighbourhoods where few donors live, but fit the profile for giving. In the case of Audrey's foundation, married males are prime givers:

Existing Donors and Potential Growth Areas

Business Geographics helps the foundation effectively reach the people who are most likely to donate. Business Geographics contributes directly to achieving higher donation levels and lower fund drive costs.

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