Stan is Pastor of Outreach with a Baptist Church. Since coming on staff, Stan has worked with the congregation's leadership to evaluate what the church is doing to serve the community. Many of the things that the church has done in the past, like sponsoring a youth group, are things that many churches do. Stan wonders if there are any areas of service that the church might pursue that would respond to unique community needs.

Stan uses business geographics to better understand the people who live in the community around the church. In obtaining a profile of the community, Stan develops an awareness of the kinds of needs that exist in the area.

Areas of High Child Poverty

Information on community factors such as demographics, incomes, occupations, and family types can help the church plan to use its resources to serve actual community needs.  The church benefits by avoiding devoting resources to "standard" church ministries that don't happen to fit with the kind of people and needs actually present around the church.

 

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