Thurman, program manager for a denominational foundation, is investigating the possibility of starting a new, K-12 school in a rapidly-growing suburban area. Before he presents his proposal to the foundation's board of directors, he needs to determine what demand actually exists for a parent-funded, church-run school in the area.  In particular, Thurman needs to know about the number of children in the area (students for the school), and the area's household incomes (ability to pay for an education at the school).

The first step in a location analysis of Thurman's situation is to develop a profile of the area that answers Thurman's key questions:

• Where are the largest numbers of school-aged children in the area?

• What are the incomes of households in the area?

School Age Children in the Area

Household Incomes in the Area

Through business geographics, Thurman finds that the southern part of his area most closely fits the profile for families who might be interested in the proposed school. Looking at figures for this target area gives him a better understanding of the total "market" for the school.  The information will also help him in the site selection process if the foundation's board approves the project.

Thurman uses this information to help him target further surveys of the community to help him better gauge the potential demand for a church-run school. Thurman's use of location analysis helps him to quickly and efficiently assemble the relevant information needed by the foundation's board to make a decision on the new school.

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