Identify Market Opportunities

Business geographics helps businesses find their best markets. A colour theme map quickly shows where the markets are (light areas indicate a poor market, and dark areas a good market):

A business based on a certain age group can make better marketing plans when it knows where its target age group actually lives (and doesn't live). Using maps to find target markets can help:

• Target advertising
• Evaluate existing locations
• Target the best market opportunities for future expansion