What Is Business Geographics?
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Customer mapping shows organizations which neighborhoods and markets they are serving with their products. The results of customer mapping can often be surprising and show trends that would otherwise be unknown.
In the sample map shown here, the business owner expected to see many customers in one area of city, but was surprised to find the a high number of customers in other areas as well. This knowledge changed the business' strategic focus. In addition, customer mapping can be applied not only to an entire client database, but also to selected kinds of customers such as:
To gain the greatest value from customer mapping, the service can be combined with market share analysis to reveal the strongest market areas that are being reached by the organization, and those that are not being reached. You can click here for Altavision Geographics contact information, or click here for information on market share analysis. |
To find out more about our services and how we can help you, please contact us through any of the below:
Phone: (800) 436-3632 or (306) 955-4722 Email: Click to email us |
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