Direct Mail Targeting |
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Direct mail targeting provides a map and database of postal areas that have a specified market characteristic. For example, the sample map here helps a business complete a target direct mail campaign targeted to divorced people.
In Canada: direct mail targeting involves generating the three or six digit postal areas that have a desired market type (for example, a three digit postal area would be S7N, while a six digit postal code within the S7N area would be S7N 3Z1). Direct mail targeting using six digit postal codes, as in the sample map above, allows for a high level of precision in targeting specific market segments. In the United States: direct mail targeting means generating the zip codes or carrier routes having the desired market characteristic. Direct mail targeting at the carrier route level allows for the highest level of precision in targeting specific market segments. Altavision can translate your geographic analysis directly into a targeted marketing list. Altavision also offers a complete range of direct mail solutions, from creative and printing to mailing. Click here if you would like to find out more information about the direct mail services offered by Altavision. |
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