Customer mapping shows organizations which neighborhoods and markets they are serving with their products. The results of customer mapping can often be surprising and show trends that were otherwise unknown.

In the example below, the business owner expected to see many customers in the south, however was quite surprised to find the high number of customers in the north as well. This changed his whole marketing focus.

Map: customers from across the city

In addition, customer mapping can be applied not only to an entire client database, but also to selected kinds of customers such as:

• Those who have bought certain products, or certain services
• Those whose purchases exceed a specified amount

To gain the greatest value from Customer mapping, it can be combined with market share analysis to reveal the strongest areas that are being reached, and those that are not being reached.

Click here for Altavision contact information, or click here for information on market share analysis.

Back to top