Response analysis shows businesses what their customers are like.

Map: residences of customers from across the city

Response analysis connects customers with information about the communities they come from.

For example, the map of customers and income levels (above) shows that the majority of customers come from the highest income areas of the city. Further analysis would give additional insight into customer income levels and other identifying factors:

• age groups,
• family types,
• occupations,
• education levels

Businesses can use response analysis to find out

• who their customers are,
• what makes their best customers different from everyone else, or
• what kind of customer responded to the last direct mail campaign

Click here for Altavision contact information, or click here for more information on customer mapping.

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