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A retailer serving a fast-growing and competitive area realizes the need to get the word out about their store's products and services line, but at the same time is faced with limited resources to put together an advertising campaign. The business wishes to use direct mail as part of their communications strategy, but they know they have a limited budget.
In order to get the most value for its money, the store wants to target is best, potential market. In their specific case, this includes communities in the city that
Which neighbourhoods should receive the flyers? The ability of location intelligence to quickly analyze large amounts of community information makes it a natural to help solve this problem. They use location intelligence to identify the communities that fit their two criteria. A colour theme map (where light areas indicate a poor market, and dark areas a good market) quickly shows where their best opportunities lie. |
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